Optimizing Construction Financing for Promitto Ltd. An in depth case study.

My Role: UI/UX Design.

Tools: Figma and Adobe XD.

About the client

Promitto is a corporation with a distinctive aim to boost and support individuals to achieve their dreams of home ownership through provision of Construction Financing at competitive interest rates and provision of full construction services.

Problem Statement

Promitto Ltd, a leading real estate company in Kenya, sought a dynamic online platform to enhance its property sales and mortgage loan services. The challenge included creating an interactive website, a member sign-up portal for online mortgage applications, a project management dashboard, and an online payment gateway for registration fees

The Solution

The website design incorporated an inviting interface for property listings, while the member portal allowed users to sign up, apply for mortgage loans, and track their applications. A project management dashboard was implemented for clients to oversee the progress of their property projects and monitor loan repayments. The online payment gateway ensured a secure and streamlined process for registration fees.

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Research

Using Google Forms to gather quantitative data on user preferences, behaviours, I was able to assess pain points related to construction financing and home ownership. The respondents were 10 in total.

The Findings

Website Experience
  • 78% of participants expressed dissatisfaction with the outdated design and visual appeal of the website, citing it as a significant barrier to engaging with Promitto Ltd.
  • 65% of participants reported difficulties in navigating the website, particularly in finding relevant information about construction financing and home ownership.

Payment Process

  • 82% of participants highlighted the absence of a payment portal as a major inconvenience, with many expressing frustration at the inability to make online transactions securely.
  • 71% of participants emphasized the importance of having a user-friendly payment portal, citing it as a crucial factor in their decision-making process.

User Dashboard

  • 88% of participants expressed a strong desire for a user dashboard on the website, stating that it would greatly enhance their experience by providing a centralized platform to track progress and manage accounts.
  • Specific features requested for the user dashboard included real-time updates on construction financing status (reported by 79% of participants) and personalized recommendations based on individual needs (reported by 64% of participants)

Genaral Feedback

  • Several participants (46%) provided additional suggestions for website improvements, including interactive tools for estimating construction costs and resources for first-time home buyers
  • Overall, 93% of participants indicated a willingness to engage more actively with Promitto Ltd if the website were redesigned to address their concerns and incorporate desired features.

User Personas and Empathy Maps

Understanding the needs, preferences, and behaviors of our target audience is crucial for delivering a tailored and effective user experience. By delving into the goals, pain points, motivations, and characteristics of each persona, we gain valuable insights into how they interact with our website, services, and brand.

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Pain Points

  • The previous website lacked aesthetic appeal, failing to create a positive first impression for potential customers interested in construction financing.
  • Users encountered difficulties in finding relevant information due to confusing navigation, resulting in frustration and potential loss of leads.
  • Without a secure payment portal, customers faced inconvenience in making transactions online, leading to potential drop-offs and loss of business opportunities.
  • The absence of a user dashboard deprived customers of a centralized platform to track their progress, view financial details, and manage their accounts efficiently, hindering their overall experience and satisfaction.

The Impact

The successful web design and portal integration position Promitto Ltd as an industry leader, offering a one-stop digital solution for property seekers and mortgage applicants. The innovative features enhance client satisfaction, streamline internal processes, and contribute to the company's commitment to providing accessible and efficient real estate services in Kenya. This case study highlights our ability to tailor web solutions to meet diverse business needs, incorporating user-friendly interfaces and sophisticated functionalities.

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Final Thoughts

Promitto Ltd now boasts a robust online platform that simplifies the property buying and mortgage application process. The member portal has increased user engagement, and the project management dashboard provides clients with real-time insights. The online payment gateway has facilitated secure transactions, contributing to a seamless and efficient experience for both clients and the company.

Key Takeaways

Understanding the needs, preferences, and pain points of our target audience is essential for designing a user-centric website and service offering. By creating user personas and conducting qualitative research, I gained valuable insights that informed our decision-making process and guided the development of solutions tailored to our users' specific needs.

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Special Thanks

I wanted to take a moment to express my heartfelt gratitude for your invaluable contributions to this project. Your dedication, expertise, and unwavering support have been instrumental in bringing this vision to life and achieving my goals.

Francis Kamau (Project Lead), your leadership and guidance as my project lead have been truly inspiring.

Derrick Odhiambo (UX Designer), your creative vision and UX expertise have elevated my UX skills to new heights.

Stephen Gacheru (Senior Product Designer/Mentor), your wisdom, experience, and mentorship have been a guiding light throughout my journey.

And last but certainly not least, I want to express my deepest gratitude to God. Your grace, guidance, and blessings have been evident every step of the way.

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david karuma

I am dedicated to delivering exceptional results tailored to your unique vision. Let's collaborate to bring your ideas to life. Elevate your brand with creative solutions that resonate. Your success is my priority, and I look forward to turning your concepts into compelling realities.

dkaruma808@gmail.com
+254715723841